Customers are the lifeblood of any business!
Whether your business is online or offline, generating leads is the gateway to keeping any business afloat. Although many marketers today focus solely on offline marketing strategies and forgetting the internet. Trust me marketing in this dynamic world of ours is more than just that. "It is important to diversify digital marketing strategies and tactics in campaigns to generate endless leads to keep businesses going".
Considering the extensive reach of the internet, online marketing (also referred to as digital marketing) is an area that no business or brand can afford to ignore.
The internet has undeniably become a part of consumer’s daily lives, and with the prevalence of PC, androids, and smartphones, people are connected to the online world almost constantly.
Therefore, failing to integrate an online marketing strategy into your campaign/business marketing strategies, or even worse ignoring online marketing totally would be a very BIG MISTAKE.
Wondering why big companies like Guinness, Coca-Cola and other reputable companies all have a Facebook Fan-page, Twitter account, YouTube channel, ooh yea they know what they are doing, it was a deliberate action, perfectly considered because they know the value of these social media and fully utilizing them to their advantage, and as a result will enhance their sales and leads.
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